Projects
Over the past five years at PRO Software, I have played a key role in developing and executing the visual presence for tradeshows and major industry events across the United States. My work includes designing large-scale booth graphics, onsite branding, promotional displays, and other event materials tailored to a variety of venues and event environments.
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In addition to tradeshows, I have coordinated the company’s annual user conference, overseeing the visual and promotional elements from initial planning through onsite execution. These projects have strengthened my ability to manage complex, deadline-driven initiatives while maintaining a cohesive brand experience across multiple touchpoints.
I have contributed to the design and production of more than 10 advertisements featured in PEO Insider magazine, including large-format bellywrap advertisements. Each project required careful attention to publication specifications, brand standards, and visual storytelling, as well as multiple rounds of concept development and mockups. I worked closely with internal stakeholders to gather feedback and constructive criticism, refine designs, and guide each advertisement through the review and approval process. These projects also involved coordinating directly with the magazine’s editorial team to ensure final artwork met all technical and publication requirements.
My print design experience encompasses a wide range of marketing and promotional materials created to support events, products, and business initiatives. This includes conference materials, product flyers and one-pagers, event promotional pieces, small-scale signage, and other branded collateral. Each project requires balancing clear communication with thoughtful visual design to ensure materials are both informative and engaging. I focus on maintaining consistency across printed materials while adapting layouts, messaging, and visual elements to suit the intended audience and purpose.
My digital marketing and design experience includes creating visual content and supporting communications across email, web, and social media channels. I have drafted and developed email marketing campaigns, designed supporting graphics, built landing pages for partnerships and events, and created social media assets that align with broader marketing initiatives and brand standards. My approach combines strong visual communication with an understanding of audience, messaging, and marketing objectives, ensuring that digital content is not only visually engaging but also purposeful and consistent across platforms.
Brand consistency has been an important part of my role at PRO Software, where I help maintain the company’s visual identity and ensure its branding and logo are presented consistently across a wide range of marketing materials, events, digital communications, and print collateral. This requires a strong understanding of visual standards and attention to detail across both large- and small-scale applications.
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Through my freelance work, I have also developed original logos and visual identities for individual clients, allowing me to apply these same principles of consistency and intentional design to the development of new brands.
As a freelance graphic designer, I have worked with client son a variety of creative projects, including event invitations, posters, custom labels, T-shirts designs, signage, and logo development. Each project begins with understanding the client’s vision, goals, audience, and desired aesthetic, then translating those ideas into a cohesive visual concept. I collaborate closely with clients throughout the design process, incorporating feedback and revisions to ensure the final product reflects both their vision and the intended purpose of the design.
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This experience has strengthened my ability to communicate creatively, adapt to different design needs, and deliver polished, client-focused work.