Brand Identity & Development

Throughout my role at PRO Software, I have helped maintain and develop the company’s brand identity across a variety of software features, marketing initiatives, and major events. My work focuses on ensuring visual consistency while adapting branding elements to support new products, campaigns, and event experiences.

As a freelance graphic designer, I have also developed original logos for clients, working collaboratively to understand their vision, explore initial concepts through sketching, and refine designs through multiple rounds of iterations and feedback. These projects have strengthened my ability to balance creative exploration with brand consistency, translating ideas into thoughtful, polished visual identities that align with each client’s goals and vision.