Print & Marketing Collatoral

Throughout my role at PRO Software, I have designed a variety of print and marketing materials, including product one-pagers, feature-specific flyers, promotional materials, and informational collateral. Many of these projects focus on highlighting individual software features, serving multiple purposes: introducing PRO’s capabilities to prospective customers, promoting additional features to existing customers, and providing resources customers can share with their own clients.

A critical part of the design process is understanding the intended audience and identifying the specific benefits and value propositions most relevant to them. This audience-focused approach informs the messaging, content hierarchy, and visual design of each piece, ensuring complex software features are communicated clearly, effectively, and in a way that resonates with the reader.

PRO Software Product One Pagers

PRO Software Mobile App

This one-pager highlighted the key features and benefits of the PRO Software mobile app, making it easy to understand for both customer and end user. It also served as an easily customizable marketing resource that customers could have personalized with their own branding and distribute to their clients. The design emphasized the app’s functionality and convenience, incorporating a QR code for quick and easy access to the download page and encouraging seamless adoption.

Software used: Adobe Creative Suite

PROtelligence Information Flyer

This flyer provided a deeper overview of PROtelligence, one of PRO Software’s natively developed AI tools, and was designed for customers to share with their clients. The content focused on communicating the tool’s practical benefits and demonstrating its relevance to both employers and employees. By tailoring the messaging to each audience, the flyer highlighted the distinct value PROtelligence offers and translated its capabilities into meaningful, real-world benefits.

Software used: Adobe Creative Suite, Midjourney

Expense Management Flyer

This one-pager promoted PRO Expense, PRO Software’s expense management module, highlighting its ease of use and practical value across the PEO, employer, and employee experience. The design focused on clearly communicating the module’s key benefits for each audience, demonstrating how PRO Expense simplifies expense management while creating efficiencies throughout the process.

Software used: Adobe Creative Suite