Digital Marketing & Design

Throughout my role at PRO Software, I have developed digital marketing assets and content designed to engage both existing customers and prospective clients across multiple channels. My work includes designing graphics for PRO Software’s LinkedIn page, creating email marketing campaigns, and writing copy for social media posts and email communications. Each initiative is strategically developed to promote in-person and virtual events, introduce new products and tools, and strengthen brand awareness through consistent, purposeful messaging.

In addition to digital promotions, I have designed webpages for Training Camp, PRO Software’s annual user conference, ensuring the visual presentation aligns with the event’s branding and marketing objectives. Special consideration was given to the user experience, with a focus on streamlining registration. These projects have strengthened my ability to combine visual design, content development, and user-centered thinking to create cohesive digital experiences that support broader marketing goals.

Email Marketing

"Have Intelligence" Email Campaign

This email and supporting graphic were developed as part of PRO Software’s broader “Have Intelligence” campaign and its presence at the 2026 NAPEO Annual Conference. Sent to conference attendees, the campaign announced PRO’s participation while introducing its AI-powered tools through clear, engaging messaging designed to make the technology accessible and relevant to the audience. The email encouraged engagement across digital and in-person touchpoints, creating a cohesive connection between the campaign’s messaging and the overall conference experience.

Software used: Adobe Creative Suite, Midjourney, ChatGPT, Hubspot CRM

Training Camp 2026 Registration Open Announcement

This email announced the opening of registration for Training Camp, PRO Software’s annual user conference, and was designed to generate excitement and encourage early sign-ups among existing customers. The messaging highlighted key conference details, emphasized the availability of early-bird pricing, and encouraged attendees to secure their spots in advance. The design balanced clear, informative content with engaging visuals and event branding to build anticipation, communicate value, and drive registration conversions.

Software used: Adobe Creative Suite, ChatGPT, Hubspot CRM

Quarterly Release Webinar Invite

This email invited PRO Software customers to an upcoming webinar, featuring graphics and copy I developed to drive engagement and registration. In collaboration with the Product team, I helped coordinate the event and served as its host, guiding discussions and answering attendee questions. Throughout my time at PRO, I have supported multiple webinars, contributing to growing attendance and delivering valuable, informative experiences for customers.

Software used: Adobe Creative Suite, Midjourney, ChatGPT, Hubspot CRM, Microsoft PowerPoint, GotoWebinar

"Have Intelligence" Post

Published on PRO Software’s LinkedIn page, this social media post complemented the broader email marketing campaign promoting the company’s attendance at the 2026 NAPEO Annual Conference and highlighting its natively developed AI tools. The post reinforced key campaign messaging, maintained consistent branding across digital channels, and encouraged audience awareness and engagement ahead of the event.

Software used: Adobe Creative Suite, Midjourney, ChatGPT

Operations Workshop Sponsorship Announcement

This LinkedIn post promoted PRO Software’s attendance and sponsorship of NAPEO’s 2026 Operations Workshop, highlighting the company’s active involvement in industry events and commitment to the PEO community. The post reinforced brand visibility, strengthened industry engagement, and maintained a consistent digital presence surrounding PRO’s participation in key industry initiatives.

Software used: Adobe Creative Suite, Midjourney, ChatGPT

PEO Insider Article Announcement

This LinkedIn post highlighted an article published in PEO Insider and authored by PRO Software’s president, titled “Embracing the AI Opportunity to Better Serve Your Clients.” I designed the accompanying social media graphic, developed the post copy, and contributed to the article’s content, helping extend its reach and encourage engagement with the topic across digital channels.

Software used: Adobe Creative Suite, Midjourney, ChatGPT, Microsoft Word

Social Media Management

Training Camp Event Registration

This section of the Training Camp event webpage featured photography from the 2024 conference at The Houstonian Hotel, Club & Spa, alongside the event registration form. The design prioritized a seamless registration experience for attendees while accounting for behind-the-scenes event management needs, ensuring the process was intuitive, efficient, and easy to navigate.

Software used: Hubspot CRM

Training Camp Agenda

This section of the Training Camp event webpage featured the conference agenda alongside photography from previous conferences to build excitement and provide attendees with a preview of the experience. The layout was designed to present the agenda clearly and intuitively, helping customers understand the available conference tracks and identify the sessions most relevant to their teams’ roles and training needs.

Software used: Hubspot CRM

Digital Marketing & Design

Email Marketing

Social Media Management

Training Camp 2026 Event Page